12 types of branding, businesses need to know
Becoming a brand is every business owner’s dream. They want customers to buy their products only after seeing their brand name on any product. It is hard to achieve but it is possible by choosing the right branding types and implementing a solid marketing plan.
When there are not one or two but twelve types of branding then choosing one from them is not that easy. You need proper research, and understanding to choose the right branding strategy for your business.
If you are a business owner and want to make your business or product a brand then here we are with a proper explanation of each and every type of branding.
12 Types of Branding
Here are the most common types of branding to help you create an unforgettable brand:
Product branding
As you must have observed how Dairy Milk – a product of Cadbury becomes a synonym for chocolate. This is the best example of product branding. Product branding is a way of making a single product stand out and be recognizable. Symbols, dominating colors ,and designs are often used to help customers identify a product. You can take the help of a reputed logo designing company to create attention-grabbing visual elements, designs, and mockups to give your product a different look. You can differentiate your one USP product from others. Sometimes product branding helps the overall business, people recognize the business with that one single product.
Service branding
As the name suggests, this way of branding promotes one or all the services of a business. It is a branding type where the main aim is to make people recognize a business with the name of service. In this type, designers, and marketer try their best to differentiate services from those of other businesses by crafting informative banners and publishing them everywhere. In these banners, services, along with processes, benefits, and uniqueness are highlighted.
Activist Branding
When brands take a social stand on a social, economic, business, political, or environmental issue and use their product to help create that narrative. This stand is aligned with the company’s core values, aim, and vision and it can take shape in a number of ways, including but not limited to public statements, endorsements, campaigns, to introducing new products. Companies like Patagonia, Nike, and Ben & Jerry’s are already doing it.
Personal branding
This type of branding is done for individuals rather than a business. Personal branding is especially useful for self-employed people like freelancers, celebrities, influencers, politicians, and affiliate marketers. This helps individuals manage their public reputation and establish themselves as an authority in a field.
Corporate branding
Corporate branding is a reputation-focused branding strategy, in which branding is done for the whole corporation. Corporate branding is important for a company’s reputation because it promotes its products, services, and employees. The effect of good corporate branding is long-lasting and new products also get all the benefits. Take the help of a professional logo designer and they will take care of everything from corporate logo design to banners, and from mockups to product package designing templates.
Ingredient Branding
It’s all about finding the unique elements that make your product different, and then using them to create an experience that customers will remember. It is best for small businesses who want to sell their uniqueness in a very crowded market. The unique feature, ingredient, or process becomes the selling point for not just that product but all the other products got highlighted. However, for ingredient branding, USP got promoted everywhere and in every content whether it is graphical content or text content.
Retail branding
Retail branding is the best way to build a strong perception of a store in customers’ minds. This branding helps retail businesses to create and maintain a distinct brand identity. A strong brand identity helps a business to stay out from competitors and attract customers. It helps retail businesses to create a memorable impression that forces customers to return.
Activist Branding
When brands take a social stand on a social, economic, business, political, or environmental issue and use their product to help create that narrative. This stand is aligned with the company’s core values, aim, and vision and it can take shape in a number of ways, including but not limited to public statements, endorsements, campaigns, to introducing new products. Companies like Patagonia, Nike, and Ben & Jerry’s are already doing it.
Geographical branding
It is a way of focusing on the unique characteristics of a specific area and making it a selling point. It is most suitable for the tourism industry businesses. In this way, branding companies prompt the positive side of the city or palace and hides the negative aspects of the same.
Online Branding
Online branding is also known as internet marketing, it is a way to build the reputation of a business or an individual online. This includes online reputation management, online reviews, websites, social media marketing, and search engine optimization strategies. Online branding also requires custom logo design, banner design, and content creation.
Offline branding
As the name suggests it happens in the real world. From handing out business cards to sitting down to lunch with desirable customers or leads, offline branding requires a mix of good design and outgoing spokespersons to represent your brand. It also takes place for individuals as well as businesses. In this way of branding, brochures, books/magazines, flyers, visiting cards, etc, are used to spread awareness offline.
Co-branding
It is a way for businesses to collaborate with other brands (companies or individuals) to create a project, product, service, or even content that benefits both companies. This helps both brands reach new audiences and expand their reach. Along with reach it also improves sales for both brands. This strategy is very effective when one product or service company collaborates with influencers as seen on various YouTube videos.
How to choose the right Branding Strategy?
You have to understand different types of branding and then choose one that fits your needs. However, experts suggest that you should think about the face you want your company to present in front of the world. When you will get the answer you will be able to understand what type of branding is best to do that.
However, when there is a risk of backfiring a wrong strategy, you should always consider connecting with branding experts. With their experience, and services they can help you in choosing the right strategy and also in converting your business or product to a brand.
A logo is an important element for businesses, as it is the first thing people see. Along with a logo, product photos, mockups, packaging design, and banners also play their role in differentiating your product from your competitors. So, instead of taking a DIY approach or talking with freelancers, hire a professional logo design company like VerveBranding and get a strong online presence.
