Why shouldn’t companies use AI-generated logos?
AI stands for Artificial Intelligence, in its broadest sense, is the intelligence displayed by machines, especially machines with their own processing unit. However, in recent years terms like AI tools and AI software have become popular, these are software solutions that use artificial intelligence to do some specific tasks and solve problems.
Started with just providing answers, AI tools are now capable of doing around sixteen thousand tasks. From content writing to logo designing, they can do all for us. However, since we are only talking about logo designing, here are a few questions that often arise in the minds of startup owners:
- Are AI logo generators legitimate?
- Can we get a trademark for an AI-generated logo?
- What is the difference between getting a logo from AI and getting a logo from a professional logo design firm?
- Should we use AI-generated logos?
In this article, we will try to answer all these questions so you can make an informed decision. So, if you are a business owner wanting a great logo for branding, and thinking about using AI logo creator, then this article is for you.
What are AI logo Generators?
As you may already know, logos are visual elements that include symbols, graphics, or emblems that represent a brand, company, or even product. Logos can be a wordmark, a graphic symbol, or a combination of both.
AI logo generators are tools that use artificial intelligence to create logos. These tools require information about the business, idea, and product and then you have to share your requirements, and that’s it. As per your prompt or the information provided, these AI tools can generate multiple logo variations.
These AI logo generators are backed by algorithms that combine and match design elements such as icons, fonts, symbols, and colours, to generate logos based on predefined templates. So, what you are getting is a customized template.
Let’s take a look at the pros and cons of AI generator tools:
Benefits of using AI logo Generators
- Speed: With a simple and even single prompt you can generate hundreds of logos in a few seconds.
- Cost-effective: There are free and paid AI logo generator tools and their paid plans are not that expensive as well.
- Easy to use: You don’t need designing skills to create a logo if you have access to an AI logo creator. Just provide them with some basic details and that’s it.
Limitations of AI logo Generators
- No Originality: As we mentioned before, these tools use algorithms and templates to generate logos, so they lack originality.
- No creativity: Even if you explain everything in detail, they can’t create a unique creative logo for your brand. It is a major setback for businesses that require uniqueness.
- Customization: They don’t offer customization, and they will only deliver what the chosen package includes. Nothing extra nothing more!
- Ownership: Every tool has its terms and conditions and in most cases, if you generated a logo from such tools, it doesn’t mean you have ownership rights on that generated log.
Why companies should avoid AI-generated logos?
A logo is the first thing a customer sees when they pick the product or visit the website or even offices. It needs to be unique, attention-grabbing and can deliver the aim and brand value to the customer. AI-generated logos are not the best a business should take if they want to be sustainable. Here are a few reasons why companies should avoid AI-generate logos and prefer the work of professionals:
Proper understanding
AI tools will process and not understand. For AI tools your prompt is everything, they will not put effort into understanding your business. They will pick just words from your prompts; find and analyse similar or already available logos and elements; and then it will try to mix things to create a logo. Whereas a professional logo designer will try to create something unique that will reflect your brand’s story and identity.
Customization
As we mentioned before, AI tools can generate a logo but it doesn’t allow customization. If they allow then they allow small customizations like changing font and colour. But businesses need more than that and that’s why they need to take the help of a logo designer company. These companies and their designers allow customization and revisions as well. Their primary aim is not just creating a unique logo but keeping their customer satisfied with their services.
Lack Creativity
Every brand has its own unique story and its logo should reflect the same. Which can’t be achieved with the template, inspirations, and AI tools. A professional will start working from scratch to create something that not only looks good but also reflects the brand’s journey, story, aim, and vision.
Ownership rights
Yes, some AI logo generators provide you full ownership of your logo, but not all. Some AI tools retain some rights. Companies should go through the terms and conditions of the AI generator tools and check what rights they have. Keep in mind that you need ownership rights to use the logo legally and when submitting the logo for trademark. With professionals, you will have ownership rights of the logo and you will also have the right to use it everywhere with your brand.
Trademark
AI generate logos by using pre-defined templates, mixing the elements, and making use of data they already have. You can’t be 100% sure that the chosen logo is unique and you will get a trademark of it. On the other hand, professionals will take care of everything from the trademark search to revisions to make it unique. With their experience, they will guide you through the process of getting a logo trademark as well to maximize the chances.
Trending Logo Design Standard
With time, everything needs updating. That’s why brands are updating their logos in the last few years. Since most of these AI tools work on one or two years old data, they can’t generate logos with the latest and trendy design standards. However, professional designers stay up-to-date with the latest logo design trends and the latest standards. Brands with trendy logo designs attract more people on social media platforms so it is an added benefit of outsourcing logo design services.
Looking for a logo-designing company?
According to TAAFT, there are around 25,058 AI tools. You have to spend a good amount of time doing research and finding the best AI logo generator. However, even after finding a suitable tool you have to face the limitations. Therefore, say no to AI-generated logos and hire a logo design company, it is the most practicable option currently.
However, don’t waste your time wandering around, and contact India’s best logo designing company i.e. VerveBranding now, we offer quality branding services that also include logo designing services. Our team has helped around a thousand businesses of all sizes.
We will understand your business, its journey, and its aim and then they will craft a unique logo that reflects your brand story. We also offer multiple revisions and guidance in the trademark process, if needed. Additionally, we care about our customers and that’s why we welcome their suggestions. So, get your unique logo made with VerveBranding, contact us today!
