Relationship Between Logo Design And Brand Identity With Example!
Have you ever seen a brand without a logo design?
Have you ever seen a widely famous and appreciated brand without a logo?
By asking these questions, we have a simple motto which is to make you understand that logo design and brand identity are not only connected but also complementary. An experienced logo designing company can help you better understand.
Well, today we are here to talk about how they impact each other and overall brand recognition in the market through examples of popular brands who have proved this over the period.
But first, let us understand the relationship between logo design and brand identity.
Relationship Between Logo and Brand Identity
The logo can be the very first thing that everyone notices when they first get to know about your brand. Plus, a logo is the centerpiece of a brand’s identity. If you want to set the tone of your brand right, doing your Logo Design in India should be the prior focus.
Having a great logo can help you build a strong brand personality that differentiates you from your competitors and makes your brand memorable for your target audience. Just like every country is recognized by its national flags, a brand has its symbolic representation through its logo and the first thing everyone thinks of when they want to think of your brand. It is the same feeling as when you imagine Pepsi, you automatically imagine blue and red lines, basically its logo.
However, a logo design is only one element of brand identity, not the whole but they are deeply interconnected. Let us know more about how a logo ensign actually contributes to the brand identity.
Contribution of Logos to Brand Identity
Establish Brand Personality
A great logo design sets the tone of a brand and conveys the message to your customers directly. For example, if you want to set a sincere tone so that your brand can build trust among people then it is possible through your logo. On the other hand, your vibe is more fun and casual than is also possible through the logo design itself.
Make Your Brand Stand Out!
It is impossible not to have competitors when you get down to business. No matter how unexplored your niche is, there will be chances that your tone mixes with other brands, and that can be chaotic. The major element that can make you stand out among all of your competition in the market is your logo design. It contributes to converting exactly the ideology that makes you different from others without confusing your consumers.
Develops Brand Recognition
The best thing about brand recognition is that it takes a brand to have one smart move whether it is the logo, branding, or marketing strategy to make an impact that remains with the consumer.
But we would say that if your logo is simple, straightforward, yet engaging then it will not only make an impact on your consumers but also will provide your brand recognition among them. When they relate your logo again and again with your brand they will feel more connected and this becomes a prior reason for a brand to become successful.
Make Your Brand Consistent!
As we all know a logo is not only to display at the top of your website. It is also for your all printed and digital traces whether it is your business cards, social media platforms, stationeries, and much more. It maintains the consistency of your brand everywhere.
Examples That Proved The Relationship between Logo and Brand Identity
We will talk about three brands and their dynamics how they changed with their logo design choices over the years and how people reacted towards their strategies or ideas of change.
McDonald’s
The iconic food chain McDonald’s has never given up on the innovation and building their story and conveying strongly and over the years the logo of the brand has taken an arch of its success to the next level.
They started with a black-and-white sketch of a chef in 1940, then they came to the significant monogram logo in the late 1940s.
In the year of 1948, the Speedee logo for McDonald’s was designed by Richard and Maurice McDonald. They wanted to convey the message of their speedy service system. This is why the logo is focusing more on efficiency and speed.
In the year 1953, the brand decided to change the name so that automatically comes with change with the change of their monogram logo as well. The motive of this change is to establish McDonald’s as a giant fast-food chain that majorly focuses on hamburgers, fries, and shakes.
The real evolution of the brand’s logo happened in 1961 when Architect Stanley Meston introduced the iconic arched lines that take the shape of the letter ‘M’
With time these arches got involved with the shadow, lines, and colors. And much more. The present McDonald’s logo is based on the principle of minimalism. Plus, the logo designer made sure to include soothing mustard hues by eliminating the brand name from it.
Significance of the Logo in the Brand Identity
If you ask us, then Even if the logo design has evolved over the years the one thing that was always clear and simple in McDonald’s logo and brand identity is their message which is sincerity toward their consumers and the tone of the brand. Even, the message also kept evolving with time but that was always clear with each design. This is why people related to the brand that much and it is one of the most successful food chains across the globe.
Chanel
There are so many successful fashion brands and Chanel is the first one that strikes everyone’s mind when we speak about them.
Chanel’s logo also evolved with time the original Chanel logo with interlaced ‘Cs’ was made in 1925 by Karl Lagerfeld in memory of Coco Chanel after her passing. So, the ‘Cs’ was never a part of the logo design before that.
Significance of the Logo in the Brand Identity
We all know that Chanel is a luxury brand selling many luxury goods including bags, perfumes, clothing, accessories, and much more. They always have a clear brand personality they sell luxury and this is why they followed minimalism in their logo design even before it was a thing.
If you want to read more about the Coco Chanel logo then read here.
The whole point is the logo has always been a major part of how people perceived Chanel over the years has never changed and it remained one of the most desired luxury brands and a symbol of status for people. They connected more with the current logo because of its emotional reason of interlaced ‘Cs’ so that they can feel a sense of surety and history too. This is how significantly a logo design plays in brand identity.
Jaguar
We wanted to take a moment because we know baffles are going on over the latest Jaguar logo and identity update. But before we get to the preset baffle, let us get through the history of the evolution of its logo design.
In 1935, the first logo featured a sleek jaguar leaping over the brand name, symbolizing speed, agility, and luxury from the get-go.
Then 1945 brought a Streamlined Design. Post-WWII, the design became simpler, focusing on a more polished and professional look to match the brand’s growing prestige.
The 1950s-1960s was the Chrome Emblem Era. The leaping jaguar turned into a three-dimensional chrome hood ornament, The point was to make a bold statement of power and elegance.
The 1980s brought the Minimalist Transition of the Jaguar logo. The logo shifted towards a flat design, keeping the leaping jaguar while ditching the hood ornament to suit evolving car aesthetics.
Then in the 2000s, the logo took a Digital Shift. Jaguar embraced 3D rendering for a more modern, tech-forward appeal, enhancing the logo’s depth and realism.
Till, 2000, the logo was evolving by keeping the basics alive and it was also keeping the spirit of luxury cars and its principles in mind.
In 2024, the Sleek Redesign, or the latest iteration of Jaguar’s logo simplifies the design even further through clean, sharp lines and a monochromatic color scheme. The aim was to modernize the brand while retaining its heritage.
The baffle is all about some people highly appreciating the bold move of the brand by taking a step toward minimalism and reflecting the luxury part well. But the other half of people are criticizing the brand for leaving the soul of the brand behind.
The perspective of critics can be the issue we are addressing in the blog. The connection between the brand’s identity and logo design is missing. People are not anymore able to relate to the brand. The previous logo reflected speed and luxury but the current one somehow lacked the luxury car brand soul behind.
But the take on minimalism is quite broad and forward so it should get appreciation. But only time will tell how will it turn out for the brand in the future.
Our point is a relationship between logo design and brand identity cannot only make or break the whole brand’s reputation. So, make sure you build a smart strategy to launch or relaunch your brand along with your logo design. It would be great if you hired a professional logo design company to help you with your logo design and brand identity.
Final Thoughts
At the end of this blog, it can be concluded that logo design and brand identity are deeply rooted in each other. Through the above-mentioned example, it is also clear that many brands have successfully aced the point but some still lack somewhere to serve it.
A professional logo designing company can get you the results you expect after all hurdles. So, we would highly recommend you hire an experienced logo design company in the USA. Verve Branding can not only help you build the best logo for your brand but also will strongly deliver the message you want to convey through your brand’s personality through the design.
VerveBranding can be your one-stop solution for branding and designing because we have market experience and a team of experts who, over the years, have worked on many major and minor projects for all types of industries. We provide designing and branding services at the most affordable price.
For services related to mobile app development or web development and online marketing services, check out our subsidiaries, VerveLogic and VerveOnlineMarketing.
