7 Reasons Why You Should Keep Your Brand Logo Simple

What are the principles of logo design? Who can help me with the best logo design services? Do I need to hire a logo design company to design my company logo? What are some examples of logo designs? What mistakes do I need to avoid to design my company logo? We have answered all your questions that will help you to avoid making mistakes. You must implement all the tips to design an effective logo for your company. Designing a company logo is to design its identity that will reflect in the market. Read here to know what are some of the mistakes you should be avoiding.

Choosing a logo for your brand isn’t an easy exercise at all! It is time-consuming but renders an enormous value to the brand. If you have sufficient time and resources, make sure that you hire the top logo-designing company to get the best possible results from your investment. So, what makes a successful and effective logo? Well, many aspects and factors decide the success of a logo, but simplicity is one factor that is common to all the winning logo designs across the globe. A simple logo is indeed the best possible thing as it can effectively deliver a brand’s message and is easy to remember too!

Before we read the list of reasons to keep the logo simple, it is important to know the KISS principle so that you don’t clutter the design with so many elements and customization, thereby creating confusion. KISS or Keep it Simple. Stupid! – The said principle stresses the simplicity of the logo design. It also suggests avoiding complexity while designing the logo along with considering simplicity as the key feature while opting for a logo design. A logo is simple when users can connect with it in an instant and it is easily recognizable and memorable. So simplicity is indeed crucial!

Successful logo designs are always simple and adopt a minimalistic approach. Let’s read why you should keep your brand logo simple:

A basic logo is equivalent to good brand design! Simple logos leave an everlasting impression on onlookers and users. They deliver the brand’s message in the most effective manner and indicate the brand’s qualities too! If you need inspiration, have a look at the logo of brands such as McDonald’s, MTV, IBM, Apple, etc. These logos leave a lasting impression without any complex elements in the design or obscure wordings in the text.

A simple design makes the logo instantly recognizable! A logo should be recognizable at a single glance and this is why simplicity is crucial! The simpler the logo is, the easier it becomes to get familiar with it. The crucial aspect to consider before you kickstart your brand’s logo designing process is to ensure that the logo should be such that it brings your brand name into the minds of the customers or users, in the blink of an eye. Research tells us that consumers tend to gravitate more towards a design that is minimal, so keep your logo free of any complexities and clutter.

A simple logo triggers an instant emotional reaction! Simplicity in design can easily trigger an immediate emotional reaction. When you will keep the design simple and clean, your user’s brain can process it at a very rapid pace and that is the time when their emotional side is able to effectively take over. Too much cognitive processing is required when the logo design is complex and this, in turn, reduces the emotional impact. Too much mixing of elements and details in the design can reduce the impact that you wish to achieve with the help of your brand’s logo.

Simplicity leads to versatility! You should adopt a simplistic approach while getting your logo designed by a logo design company. A logo is effective when it can effortlessly be integrated and can be made to work across several applications, materials, and mediums. Ensure that you get your logo designed in vector format so that it becomes easier to scale it to any size. One effective way to create more versatile logos is by beginning to create the logo in the black and white version before introducing colors into the equation so that the focus does not shift from concept and shape. Hence, simple logos are easier to manage as they can be modified according to the need pretty quickly and can be used across all the media like the web, stamps, social media platforms, stationery, promotional gifts, etc.

A simple logo is difficult to counterfeit! It will be pretty much difficult to steal your brand if your logo is dead simple! If the logo has very less detailing and fewer colors, it will be almost impossible to copy or adopt it. If you go for a complex logo for your brand, chances are there that your true competitor will make a few modifications in the design or details and adapt the rest of it. So, why let your competitor take advantage of the reputation that your brand has built?

A simple logo brings clarity to a message! The main aim of a logo is to convey the brand’s message and a complex design somewhere defeats this purpose. The logo should clearly define or deliver the message regarding ‘who you are and ‘what you offer. If the consumer remains clueless regarding your brand’s message or offer, then you are inviting a probable failure! The logo is the first thing that a consumer notices and instantly makes a decision, good or bad – that totally depends on how effective the logo is!

A simple logo makes it easier to recall!  Last but not least, a simple logo is easier to recall – so while getting your logo designed from any of the best logo design companies, remember the rule ‘less is more. Less information and less detailing make it easier to register things for the brain and if the consumers are able to recall your brand’s logo, chances are there that they will come back to you!

These 07 points are so important to design a brand’s logo design. You must be following all the 07 points to avoid common mistakes in your company logo design. You may have seen many logos that contain multiple colors, bad fonts, and designs. If you are making all these mistakes in your company logo design- this thing is going to affect your company image.

The time you start following all the seven principles. You will see results in having an effective logo design for your company. So, follow all the principles to have the best logo designed for you. This way you will be able to have the best services and the logo design you need for your company. 

Implementing all these principles will help you with the best logo design you need to have for your company. With a simple logo design, you will be able to make your company logo design recall it, you will be able to give clarity to give a message, a simple make difficult to counterfeit, the simplicity will lead it to vitality, and much more. 

Therefore, you must be implementing all the points to have the best logo design for your company.

Final thoughts

Simplicity will lead you to professionalism instead of showing off. So, you are a brand, and things that belong to you communicate to your target audience including your company logo and branding. Your business customers decide whether to buy from you or not. Because an effectively built image will always lead your customers to trust you. So, make things work for you so you can build trust and image in the market through unique logo designing and branding.

You can avoid all such headaches by hiring a logo design company to design a logo that communicates with your business customers and disseminates a story to your customers. You can connect with our dedicated team to have the best services for logo designing and branding. We will help you with the best logo design and branding services that build your brand image in the market.

VerveBranding can be your one-stop solution for branding and designing because we have decades of market experience and a team of experts who, over the years, have worked on many major and minor projects for all types of industries. We provide designing and branding services at the most affordable price. For services related to mobile app development or web development and online marketing services, check out our subsidiaries, VerveLogic and VerveOnlineMarketing.