What is rebranding? Complete guide, Examples & top Strategies

Do I need rebranding? What are some of the top examples of rebranding? What is rebranding? Is it dangerous to rebrand? What are the top reasons to rebrand? We will clear all your doubts in this comprehensive article. The guide for rebranding your business will deliver you the best strategies and reasons to have rebranding for your company. However, rebranding is not a small thing that every business needs to have. Rebranding for a business may work or may not be working at all. So, you need to have a valid reason to rebrand your company.

Suppose your company’s brand guidelines such as the logo design, color palette, and font are good but you are lacking in marketing strategies. Therefore, you can look for partial branding for your company. You do not have to go for full branding for your company at all. So, you need to think hard in such circumstances before going for rebranding. Read the article to explore all about rebranding.

What is rebranding?

Rebranding is the process of changing a particular company’s image. Rebranding is a strategy that delivers an established business with a new symbol, name and changing of design. 

What are the right and wrong reasons to rebrand?

There are several reasons to redesign everything for a company. You need to know what are the reasons and what is the main thing that you want to change for your company logo. If you are just simply or because of a small reason looking for rebranding. It may affect your company’s image in the market or your stakeholders. The same thing happened with Uber. When Uber went for partial branding. 44% of people did not know what the Uber logo represents. It is a huge thing for a highly profiled company. Here you have to be clear and know the risks before rebranding your company. The time you know the risks of rebranding you will be able to know whether you need to go for rebranding or not.

Suppose right now you are facing a problem with the sale of your company product, services, or issues with brand awareness. All such issues can be solved by adopting a strong marketing strategy or marketing research. It means you will not need to rebrand your business.

However, there has to be the right reason to have the rebranding for your company. Our experienced brand managers have always consulted our clients to have rebranded. When your business values, mission, vision, and marketing are not reflected. If all these reasons are yours too and you want to go for rebranding. It will be the right reason to have rebranding for your company. These things will always help you a lot and deliver you the right reasons to have the rebranding for your company. Either it will be difficult for your company to build an effective image of your company.

Expanding your business with a new location

Suppose you are a domestic business and you have decided to spread your business to the international market. In such a situation your company logo does not disseminate a message of your business, for that you can go for logo redesigning, message, etc.

Market positioning of your company

Come What May, it is necessary to design branding for a company one that builds a connection between the company and its customers. So, if you are switching to a completely new customer profile- whether the repositioning is through the product, pricing, place, or promotion. There your brand needs to follow the brand suit for the following.

The new philosophy for your brand

You need to keep one thing in mind when you look for branding your business. Your company vision, mission, and values must govern the decision you make and this includes the decision of your brand as well. In case you see all your company values, mission and vision are shifting in such a situation you need to reevaluate your brand. These things will help you a lot and deliver you the right reason to have the rebranding for your company.

Your company merger and acquisition

Suppose you are merging your business with another company for any reason. In order to build trust and avoid confusion. You need to rebrand your company with the company you are going to merge with. In case you do not go for the rebranding for your company. It will create a huge confusion between your company and the company you are going to merge with. This is a genuine reason you need to go for rebranding for your company.

Examples of merged companies

Idea and Vodafone are the best examples of merging companies and rebranding. Before both companies were separate businesses in telecommunication. But because of some reason both companies merged together. Now Vodafone and Idea have rebranded their companies. Which differentiates the company from its competitors and has a different identity for its business.

The top reasons not to go for rebranding

Here are the top reasons that will help you know the reasons not to go for rebranding for your company. You may be facing all these reasons to have rebranding for your company. You must implement all the mentioned points. So that you do not create any problems for your business. Let us check out what are some of the reasons not to go for rebranding for your company.

Boredom

You are going for a rebranding for your company because you feel that your logo and slogan are old now. And you need to look for something new such as a logo redesign, color palette, and more. If you are bored to see your company logo, slogan, or the color palette you have chosen. It does not mean that you need to go for rebranding for your company. If you are thinking of rebranding your company. It will cause you a lot and will not make you get to the audience you are connected with right now. It will be a wrong decision for you to go for a rebranding of your company.

You are facing crises

It is not the solution to cover up all the issues that you are facing because of some crises. You need to see that your business target audience is smart enough to recognize all the things. It will not be a good idea for your company to rebrand. You must avoid all such things to have the right decision to rebrand your company.

You are looking for attention

There may be some reasons for not having enough sales or brand awareness for your target audience. It will not be a good decision for you to have rebranding a company. This way you may get to a few of your business customers but it is not a long-term solution you are looking to have for your company. You may be having a good number of your customers right now. You may lose them by rebranding your company. All these are short-term solutions and impact your company image a lot. You need to look for the right and long-term solutions for your company to connect with them.

If you are still getting confused and looking for the right solution for your company. We have discussed and added some of the best strategies- which will help you with your brand’s rebranding confusion. Check out the best ideas and strategies for your company branding. So, that you can look for the right and best solution you need to have for your company.

Top Rebranding strategies you need to follow

We have added all the strategies and ideas that will help you get to know all the things you are looking for. You may be confused about whether you need to go for partial or full rebranding. What strategies for marketing and all that you must be following? We have discussed all of them here in this article. All these strategies will help you a lot and deliver the best things you need to have for your company. So, let us drill down to know all the things for your company. So that you can find the right decision you need to make for your company.

1. You need to redesign your company logo

The redesigned logo of your company will let your customers know that you are up to something new. A logo design is the identity of your company that will reflect in the market. Your newly redesigned logo will speak and tell a new story of your company to your target audience of yours. This is one of the reasons to redesign your company logo.

2. Shift brand positioning

Now you have changed your company’s logo, right? You also need to change the positioning of your brand. Changing colors, logos or fonts is not enough. What is the thing that communicates with your target audience- your vision, mission, and brand values are other things that let you communicate with your business target audience. When you look for all other things that communicate with your target audience. They all are important and help your business’s target audience to know all about your business. So, the target audience of your company can connect with you to buy from you. Whether that is the services of your company or the products you are delivering to your business target audience.

3. Go for new ads

Your company logo and all the necessary things are prepared, right? Now you need to run advertising for your company. The advertising must contain your company’s newly designed logo and the content you have prepared for it. These all things will help you a lot to have the right things for your company. When you look for all these things you get to meet the wider audience of your business. Rebranding a company with all these things will help it a lot every time.

4. You need to change your brand voice

When all other necessary things are done. You need to look for changing your brand voice. A company brand voice is writing that particular company’s marketing content from its perspective. A company voice can be formal, witty, casual, or other as you decide for your company to have. The new voice will give you a new tone to speak and connect with your target audience. It is as important as other things for your company to have.

Partial Vs Total Rebrand: What is the difference?

Partial and total rebranding both are different terms. Going with the partial term for your company does not mean that you will not be having effective branding for your company. Both the terms partial branding and total branding are used for different purposes. Read below both terms which one you need to have for your company. Implementing the right term will help you avoid the risks you may be facing while rebranding your company.

Partial rebranding

The partial rebranding lets you make the small changes you need to have for your company branding. Suppose your current logo does not meet your business’s current requirements. You just need to change the logo of your company. You do not have to go for total rebranding for your company. There are many good things like colors, and fonts (your brand guide). Which is being appreciated by your company’s target people. There you need to look for all these things so that you do not make any mistakes and you lose the trust you have earned of your business target audience.

Total rebranding

You may have understood the total rebranding with its name. The total rebranding is to change everything in designing your company’s brand from scratch. You will not just change the style of your company branding or redesign a logo for your company. In this, you will be changing the design of your company logo, and fonts for the branding, and preparing a new color palette. You will come up with a new image of your brand in the market that will reflect your image and let you communicate with your business target audience. We would suggest that you have to think hard before rebranding your company. Whether you need partial rebranding or total rebranding for your company. It all depends upon you to check each and every single thing. For all these things you can consult with a logo design company in the USA or at your respective place.

A logo design company has experts that understand your company’s branding needs and deliver you an effective solution. So, that you can put a positive impact on your business target audience. VeverBranding is a complete branding and logo design service provider. VerveBranding can help you with each and every single thing you need to have for your company branding. You do not have to worry at all to have the branding for your company.

Continue reading to get the complete solution you need to have for your company rebranding. Below we have provided you with the solutions and more tips. All the tips and tricks told by our experts will help you a lot. So, check them all to have the best suggestions for your company you need to have.

How to rebrand a company the right way?

Rebranding a company includes various things that you need to consider while rebranding your company. We have added all the main points that you will need for your company to have remarkable branding. You must implement all the points so that you do not miss effective branding for your company. You need to keep one thing in mind: rebranding is to have another chance to connect with your business’s target audience. You may not rebrand multiple times. You can avoid mistakes by hiring a logo designer who delivers the best service your company needs to have.

Your target is to reestablish your business target audience and market

The following step will need good research on different research on every particular thing. When you go for research you get to have the complete visual of your target audience and the market you are going to sell your company produces products or even services as well. When you get the complete picture of your target audience and the market. You get an idea of who is buying from whom and what is running currently in the market. As you get the complete picture you will be able to prepare a strong and effective strategy for your company. Your company’s marketing strategies will work and engage your business target audience. These are the things that work for you and deliver the things you need to have for your company. The logo design company will help you with the same thing you need to have for your company. Implement all the points to have effective marketing for you.

Redefine your company’s vision, mission, and values.

A company’s values, mission, and vision help it get the complete image. How they will be making an effective approach to their customers. What is your mission to start a business? How do you deliver value to your customers? What is the vision behind the business you are running right now? All these things are important enough that will communicate with your business target audience. When you start focusing on all these things you get to have the best thing you need for your company. We have discussed each point below that will let you elaborate on each point. Check it with us to know all about the points you are looking for.

Vision

The vision of your company lets you make a decision in the process of interviewing or moving forward in many places. The vision of a company changes over time but that is okay. You can redefine your company vision later on as it changes. When you have a vision in mind you make decisions according to your company’s vision. When you set a vision for your company you need to make sure that the employees of your company make all the decisions keeping the vision in mind. It is vital to have a vision of your company so the vision helps you in multiple things.

Mission

Each and every single thing you are setting up is crucial to have. The highly profiled businesses do not simply prepare all these things like vision, mission, and values. All these things let you reach your customers in a comprehensive way every time. If your company vision is what is for you. The mission is the how for your company. The mission will let you know how you need to reach out to your customers. Suppose you are going somewhere. Therefore you will need a map to reach out to your customers. The mission of your company lets you know how you need to approach your business customers.

Your brand values

The brand values for every business work as why. When you have the brand values of your company. You will be able to have something strong to say to your business customers. Suppose your brand values are to deliver your business customers with:

• Back to your customers.
• Make it great.
• You do what is right for your customers.
• Respect people.
• Embrace diversity.
• Stand for the conclusion to deliver remarkable service to your customers.
• You work and win as teamwork.
• You support your business community or the target audience.

So, when you know the brand values of your company you will be delivering your customers the right service they need to have for them. The brand values of your company will serve your customers with the why. Look for what are your brand values and how you will be delivering the brand values of your business.

Your brand voice

The brand voice is how you speak to your business target audience. When you set your company, mission, vision, and brand values. Now you need to set your brand voice. The vocabulary you will be using, what will be your tone when you communicate with your target audience. All these things are crucial to have for your company. If you do not set the brand voice for your company. It will let you communicate in different tones every time. So, you need to know what the brand voice is for your company. You need to know all these things so that you can communicate with your business target audience in a comprehensive manner every time.

Look for a new name for your company

You need to look for an effective name for your company. A name that delivers a connected experience and comes with easy and organic search. The name of your company communicates and lets your customers deliver with meaning. Suppose you are a food company. Therefore, you will need to think of a name that lets your customers imagine food. When they listen to your company name. You need to think of a name when you are looking at rebranding your company. So, what do you want to give a name to your company that lets you communicate? This thing is really important to put a positive impact on your business target audience.

You can take inspiration from different names or your company’s old name. You can look for the synonyms of your company’s old name. The systems let you have a name for your company or you can design a creative name by having creative words for your company name. This way you can come up with the best names for your company that deliver you meaning.

Get a slogan for your company

The slogan of your company reflects the vision and mission of your company. The slogans are short and placed on various things belonging to you. You need to see what the slogan of your company is. If you are preparing a slogan for your company. You need to see what your business services are and how you deliver value to your customers. You need to keep one thing in mind: the slogan of your company will reflect and tell what you do. Suppose you are a courier business. You can prepare a slogan with a few of the words such as “connect with us to deliver love”. This is an example- that you can use for your company. If this thing serves your customers and delivers a better experience to your customers. Creating all these things will help you a lot and deliver the best service you need to have for your company. Implementing all the points added by the professional logo design company will help you a lot. There are so many ideas you can pick to have them for you. You can also look for some inspirations from your competitors and impediment to generate an idea for your company slogan. It will work for you a lot and deliver the best service you need to have for your company. Things work a lot for you when you use the sources available. It means you will lose nothing to have the best right service for your company.

Rebuild your brand identity

Here are some of the things that you need to understand before going for rebranding. When you look for rebranding your business. You will have a plethora of options to go with in rebranding. You do not have to worry at all to have the right and the services you are looking to have for your company. In rebranding, you will have options like changing of color palette, fonts, spacing, brand voice, brand value, brand vision, and your brand mission. Whether you should be going with all these things or not you have to think hard about it. We have added all the points that will help you with effective branding for your company.

Your company logo design

The logo design of your company is the visual identity of your company. Your company logo design will help you with a plethora of things to do for you. Suppose you have a complicated logo design for your company. You need to think in such a way that lets you communicate with your business target audience in an effective way.

A logo design company will always help you with complete and comprehensive logo designing for you. Below we have explained each and every single thing to have an effective logo design for your company. Every point about logo designing will help you with the best and most effective logo design you need to have for your company. So,  let us check what are some of the top logo design tips to follow.

Design a simple logo

You need to design a simple logo for your company. The logo you are designing has to be simple enough. The simple logo is attractive and communicable enough compared to the overloaded logo design. If you see the professional logo design as an inspiration for your company. You will find that they have the most simple logo design. You need to look for a simple logo design for your company. So, that you can put a positive impact on your customers with the logo design you are going to design for your company.

Make your logo design rememberable

When you first design a logo for your company you may be in a hurry or not have the right ideas to design an impactful logo, right? Now you just need a logo design that communicates comprehensively, telling your brand story through your logo design. When you have all these things you will be having an effective logo design. You need to see the logo you have designed. Does it communicate or disseminate a message? Is it simple to remember easily? It will be easily memorable. If you design a simple logo design for your company.

You have to be adaptable

There are so many reasons to redesign a logo at the time you go for rebranding your business. Here you need to understand that your redesigned logo must be adaptable. Because your logo design is one you have right now with you it is limited, right? You do not have to design a logo that is limited and does not communicate with your business target audience. Because you will be limited to having the logo designed for your company.

Look for an appropriate logo design

The logo design that you have made has to be appropriate. Your business target audience needs something new and wants a thing that communicates with your business target in an effective way. Make your company logo design communicate with your business target audience and tell your business customer’s your brand story.

Does your company logo meet long-term goals?

You need to see whether the logo design of your company meets the long-term goals. You need to design a logo that lets you communicate and you can use the same logo design for the long term. Because there are different trends that you have to embark on. If your company logo design does not meet the long-term goal. It will be difficult for you and you have to redesign your company logo.

So, do not make such mistakes to have an effective logo design for your company.  You can also hire a logo designer for your company logo design. Hiring a logo designer will help you with meaningful logo designs.

You can maintain your company logo through lines

A company’s logo design communicates with its business target audience. When your business’s target audience sees the logo designs of your company. Your company logo attracts them and tells you about your business. You do not have to spend a lot of time putting in a lot of details. Details are good but you need to see that as simple as your company logo will be.  It will come up with flying colors and will be memorable to your target audience. So, look for all these things that work for you for a long time and deliver you the meaningful logo design you need to have for your company. You need to learn all these lessons to have an effective logo design for your company.

Examples of famous logo designs

Here are some of the reputed company logo designs that will help you with the best logo designs. Adding all the logo designs below will give you an idea. So that you can also check what things you need to change for your company logo design. Check out all the top logo designs to have the best logo designs that your business’s target audience is looking to have. Check out the logo designs to make it communicate with your business target audience and tell your brand story from beginning to end.

Starbucks

Here we have taken an example of Starbucks logo design. The Starbucks logo design was designed with a simple round and black color. You can see multiple things in the Starbucks logo design. They mentioned the company name and the products they deliver to their customers. The logo was good enough according to the old times.

But now they have changed totally to the logo. They do not have a name and the product name in the logo and the character of a woman is closer now than before. Seeing the current logo design does not mean the old logo design was bad. According to the time, the logo was good and attractive enough. This way you can look for all the ideas and design a logo for your company that matches and communicates with your target audience.

Baskin Robbins

Here is another example of logo design. The logo design of Baskin Robbin changed its logo totally. When you see the first logo design of Baskin Robbins the logo had the company’s full name and number 31 in a round shape. One thing it did not have the blue color before.

When you see the current logo design of Baskin Robbins. The logo design has BR and shows the number 13 also. These are some of the things that you must focus on to have an effective logo. When you look for the redesign of your company logo you have to make a blueprint or list all the things you want to have in your company logo design. All these things will help you a lot and deliver you the best thing. So, research well and look for the main points that you are looking to change within your company logo design.

Utilizing all these things and inspirations you can come up with the best logo design you need to have for your company. Our added best inspirations will help you with the best ideas you need to have for you. Check them all to have the best logo design for your company.

The color palette for your company’s rebranding

The color palette will help you a lot to have an effective logo design you need to have for your company. You can not afford to use any of the colors for your business logo or any of the designs. If you do not have a color palette for your business branding that puts a positive impact on your business target audience. It will be difficult for you and your company’s customers as well. Colors have a huge role in designing and putting a positive impact on your business’s target customers. You must look for a color palette for your business branding. When you have the color palette of your business branding. Your business customers will recognize you easily. Which is more important for your company to have so that you can put a positive impact on your business target audience? Check out what are some of the colors you need to have for your company that put a positive impact on your customers.

Typography

The typography has different variants of a font for the purpose of a company. The typography will always help you to stick to the size you are using and what types of fonts you need to use for your company logo design. You can not use any of the fonts for your company branding. Whether you are designing a social media post for any of the updates or you want to use the right font for your company logo design. All these are so important to have the typography for your company.

There are different styles that you would like to show to your customers. Because you have a mission, vision, and values for your brand. How you convey your company message to your business target audience is so important. You have to think for it to have the right and the best thing for your company branding. The typography will help you a lot and deliver the best design you need to have for your company. The reason for typography is having different types of fonts also. The fonts have different styles that you can use for your company. Below we have added some of the top and best ideas. You can understand the typography through the image added below. The image will help you understand the typography and how you can also use the typography for your company branding.

You must know all about all such things to come up with something different for your company. Things can work for you a lot and deliver the best thing you need to have for your company.

Types of fonts

There are five types of logo designs. Which you can use for different purposes. Added all five fonts to let you know what font you need to choose for your company. Let us see what font you can choose for your company branding.

1. Serif 
2. Sans serif 
3. Script
4. Monospaced
5. Display.

All these five types are different and you can use the fonts in different ways for your company branding. The fonts will help you with a plethora of things when you go for the rebranding of your company. Things work for you a lot and deliver the best thing you need to have for your company. Fonts will help you a lot to have an effective design for your company. The added five points will help you a lot and deliver the design that your customers are looking for.

Shapes of your visual branding

As all things like typography, color palette, fonts, and other things are important. The shapes are as important as all the above-added things. You can not simply ignore things like shapes. You must focus on all these things to have an effective logo design for your company. The logo designs or any of the visual things belong to you. It communicates with your business customers.

Prepare new brand guidelines for your company

You need to prepare the new brand guidelines for your company. The brand guidelines will help you with all the designs. This does not matter what you are going to design. The brand guidelines will let you guide about each and every single thing you need to have for your company branding. What will happen if you do not get the brand guideline? If you do not have the brand guidelines of your company.

You will lose if you have a positive impact on your customer and using different things every time will make your customers recognize you. When your customers will not be able to recognize you and you are not able to communicate with your customers in a comprehensive way. You will lose the opportunity to build a relationship with your business customers.  Which is a huge loss for you and no one wants to face such a huge loss. Check the points you need to focus on to have imperative brand guidelines for your business.

Here are the elements you need to focus on to have impactive branding for your company.

Logo elements: You need to see what elements make up your company logo. When and how is each of them used?

Different colors for your company logo: what color will make your company logo attractive? Which color matches your company logo theme that you can use?

Clear space: the clear space is also called padding- it is the space that you see around the logo. You need to see how much space you left in the width and the length. Suppose 10% of width and length.

The unacceptable uses:  you need to check what are the things that you need to focus on. There are some such things that you would not be accepting. What are the things you do not want anyone to do with your logo design?

These are some of the things that you must focus on to have the best branding for your company.  When you have all these things and effective branding of your company. You will be having the things that put a positive impact on your business customers.

Last but not least

Rebranding is to build a particular business’s image, or make some changes in a company’s visual identity according to the time or because of some reason. There are several reasons to have rebranding for a company. Suppose your company is going to be merged with another company, your logo does not meet your business’s current requirements. There could be any reason to have rebranding for a particular business. But rebranding is not for all those businesses that are not able to generate revenue. If you are suffering to generate revenue you need strong marketing strategies not rebranding for your company.

If you are looking for branding, rebranding, or logo designing for your company. We can help you to have effective branding and logo design for your company. We have experts that understand your company’s unique requirements. So, do not worry at all to have the best and most unique logo design for your company.

VerveBranding can be your one-stop solution for branding and designing because we have market experience and a team of experts who, over the years, have worked on many major and minor projects for all types of industries. So, we believe that we can deliver you the best logo design in India that your company needs to have as its identity. We provide designing and branding services at the most affordable price. For services related to mobile app development or web development and online marketing services, check out our subsidiaries, VerveLogic and VerveOnlineMarketing.